What
could you do to increase
your search engine ranking right now?
Reciprocal links still play a significant role when it comes to ranking high with the search engines. The more links that point to your site from other websites and vice-versa the better. To the search engines, each incoming link counts as a vote for your ranking. The higher a site ranks, the more it is worth. Important is also that these sites are similar to yours. For example, if your site is built around learning hang-gliding lessons, you would want to get your link on sites that deal with hang gliding accessories, parts, vacations etc.
There
is a simple and free technique that you can start using this minute
to get tons of incoming links to your site. Firstly, open your
favourite search engine and type in the following phrase with quotations
marks: "fishing" "add url" . Hit the search button and the results
will turn up numerous sites that allow you to add your website
link to their directory. Some of these sites will add your link
right away and some might require a reciprocal link which means
you add their link to your site. Reciprocal links can also help
your ranking by positioning you as an authority if you link to
other quality, similar sites. Apply this technique to you own site
by substituting the keyword "fishing" with whatever keyword applies
to you niche. To find even more sites that allow link submission,
play around with different combinations of keywords in between
the first set of quotation marks.
Examples: "fitness products" "add url", "adventure tours" "add url" etc. Next
you can expand you search even more by replacing "add url" in between the second
set of quotation marks with other phrases like "add link" or "submit a url" .
Get creative and try every possible combination you can think of.
Monitoring Your Search Engine Positions
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine placement, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines placement. This strategy is crucial to the success of any marketing campaign. Think of your search engine placement as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your organic search engines placement.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of organic search engines placement is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch "the market" closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula does not become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.
Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things. It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.
How to promote your website for FREE
Working as a Webmaster for a research organization is a different experience. Neither we have to sell any product nor provide any service to the visitors. Most of these websites gives information that includes articles, analysis, data, graphs etc. But we want that the information on our website should reach to each and every person of the interest. Promoting a organizational (.org) site is different from others because being a org site we cannot put banners or popup's of other sites and usually these organizations do not spend much on the promotion of website. In the initial stage we had some difficulties but now South Asia Terrorism Portal (www.satp.org) is one of the very well known website on terrorism. While promoting a website you must also use the following effective and free options of site promotion. Search engines: Search engines are the most effective way to promote your site. From survey it has been found that about 80 per cent of people use search engine to find site of their purpose. Therefore, why should not utilize these visitors. You should submit your site to as many search engines, as you can. Submit your site to some of the most used search engines:Google: www.google.com/addurl.html --- no, no skip this one!!
Metatag your site before submittingSubmit all the new pages you add to your site. But your site to any search engine meta tag it properly. Meta tag plays a major role in ranking a site in search engine. To know in detail about meta tags please see following pages: http://searchenginewatch.com/webmasters/meta.html Actually, metatags are not very important todays
Submit your website to web directoriesThe site should be submitted to appropriate category. It also helps in improving ranking in Search engines. One of the most useful web directory is Open Directory Project. If your site has been accepted into the Open Directory, then it will also get place on its partner sites which use the Open Directory data, such as AOL Search, DirectHit, HotBot, Google, Lycos, Netscape Search, etc. Yahoo has also very big web directory. Submit to the web directories of local websites also.
Register yourself with the forums/groupsMake sure they are of similar ideas as your website and sending messages with url of your website to the members. Some of the groups are following: http://groups.yahoo.com/
Exchange Links with recommended sitesInvite webmasters of interesting sites to see your site and get a listing in their link page. Submit pages of other websites where your website is registered to the search engines. It will increase your ranking in search engine. The search engine logic is that the more similar sites are linked to your site, the better! After some time you will feel that you had submitted your site to all the search engines, web directories, sites etc. At this point you should learn from your competitor sites. You should find the places where your competitor site is registered. To find this just search link: (eg. link: www.immaculator.com) in any search engine like google and it will give you the list of the pages where it is registered. What else you need? -- Register your site to all these pages. Now see the result. Have passions, it takes some time to get results you want. Search engines take time to analysis sites. But you can speed up this process by creating sitemaps of each of your website and submit them to Google and Yahoo for speedy indexing. It really helps :o) And once it is listed it will remain there for long and will give you results, whereas in advertisement we have to pay for each hour and day. |
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